Denny’s Influenced Menu

After launching Denny’s campaign platform “Open for anything,” we invited TikTok creators to go from shaping our content to shaping the menu itself, translating their personal flavors, personalities, and fan-loved content into real, limited-time meals you could actually order. The result was the Social Stars Influenced Menu: sweet and savory dishes designed for the feed, but built for real-world cravings, proving that social culture can show up on the plate.

Remember, this is 2021, so I’m pretty sure we were ahead of the TikTok curve. 😏

My Role: ACD CW
Agency: Anomaly

First, we teased the menu and announced our partners.

Then, we invited them into our test kitchen to turn their ideas into real dishes, capturing content along the way.

Content was honestly pretty good…