Don Julio X Willy Chavarría

For the second year running, we marked NYFW and Hispanic Heritage Month with a collaboration that blends fashion and craft. Partnering with Mexican American designer Willy Chavarría, we unveiled the new limited-edition Don Julio 70 Cristalino.

The launch came to life through a telenovela-inspired campaign. A cinematic ode to the drama, passion, and artistry that unite Don Julio and Willy.