Don Julio X Willy Chavarría

For the second year running, we marked NYFW and Hispanic Heritage Month with a collaboration that blends fashion and craft. Partnering with Mexican American designer Willy Chavarría, we unveiled the new limited-edition Don Julio 70 Cristalino.

The launch came to life through a telenovela-inspired campaign. A cinematic ode to the drama, passion, and artistry that unite Don Julio and Willy.

Main film↴

My Role (GALE): Creative Director
Creative Director (Anomaly): Miklas Manneke

Teaser↴

Partnership Reveal↴ (I Directed this)

Media Partnership↴

Tres botellas de tequila Don Julio 70 encapsuladas en bloques de hielo apilados verticalmente sobre una superficie fría, con fondo oscuro.

Cerca de una estatua con agua y burbujas, enfocado en los labios, nariz y mentón.