Doordash World Cup Campaign / World Cup / Social / Zlatan / Activation / Earned Media / PR

FAST FEED DELIVERY X DOORDASH

The 2026 World Cup was the biggest in history — more teams, more fans, and more ads than the planet had ever seen. DoorDash didn't have the biggest budget in the room, so instead of competing for attention, we hijacked it.

While every other brand made ads about the World Cup, we turned its biggest moments into the ad — reading what fans were hungry for and delivering it faster than anyone else. One content engine. All tournament long. That's how a delivery app out-talked every giant at the World Cup.

My Role: Creative Director CW
CD/Art: Itai Inselberg
ACD Art: Emilio Espinosa
ACD Copy: Rodrigo Esparza
Director: Ramez Sylvan
Production house: Stink Films

FIRST, WE DELIVERED THE WORLD CUP’S SICKEST BRACKET↴

TBH WE DIDN’T THINK A LOT OF PEOPLE WOULD SIGN IN, BUT…↴

THEN IT WAS TIME TO ANNOUNCE THE WINNER 😎↴

AND FOR THE LOSERS WE HAD THESE 😔 (😈)↴

THEN WHILE EVERY BRAND PARTNERED WITH DAVID, WE CALLED BROOKLYN↴

WE COORDINATED DROPS ALL ACROSS THE COUNTRY↴

WHILE OTHER GIVEAWAYS FELT LIKE… ADS, OURS FELT LIKE REALITY TV↴

THEN, WE TURNED A GENUINE CONFUSION INTO A REAL IDEA↴

THE INTERNET DIDN’T RUN WITH IT, THEY SPRINTED↴

EVEN SHAQ!↴

AND THEN THIS HAPPENED↴

HERE'S THE THING ABOUT THIS ONE. MY TEAM AND I SAT DOWN BEFORE THE TOURNAMENT AND TRIED TO PREDICT EVERY TEAM THAT WOULD MAKE IT TO THE KNOCKOUT STAGES. WE WERE OFF BY ONE. CAN YOU GUESS WHICH ONE?