L’accident Brand Creation

I identified a whitespace in the market. Specifically, the whitespace between "everything is fine" and "I need to go home immediately." L'accident is the first luxury skincare regimen for the unspoken aftermath of a bad day—treating the most overlooked part of the body with the reverence it rarely gets.

I created this brand because I missed the trenches of comedy writing and deep brand identity work. It was an experiment in using AI to build a distinct, high-luxury universe around a taboo subject. The result? A spoof so premium that people actually started asking where they could buy the kit. (By the way, all of this was created in one weekend.)

My Role: Creative Director CW
Art Direction
Brand Design
Packaging design

First things first, I created the brand identity and dabbled in some packaging design, you know… the usual.

We have taken the panic of a mid-afternoon mishap and wrapped it in high-grade minimalist design. This is the first emergency kit curated specifically for the forgotten regions of the male anatomy.

Featuring the Dignity Balm to soothe the ego, a Single Sock (Egyptian cotton, naturally) for the one you lost to the void, and Amnesia, a scent engineered to neutralize the olfactory footprint of regret. It is compact, discreet, and devastatingly necessary.

Our Product Lineup

Then, for the soft launch (wink, wink), I wrote some headlines that look pretty cool on wild postings.

Brand Partnerships

We partnered with Levi’s to create a geofenced safety net for life’s most humbling failures. If disaster strikes within a 3-mile radius of a Levi's Store, users can trigger a silent beacon to request an emergency extra pair of crisp Levi's pants. We verify the "situation," dispose of the evidence, and provide a fresh pair of 501s alongside our signature L'accident kit, allowing you to walk out a legend.