MADE TO BE RAISED X DON JULIO
"Made To Be Raised" taps into pure instinct: we lift what matters. Trophies. Glasses. Hands in the air, without thinking twice.
Starring Thierry Henry, the film linked the ritual of raising the FIFA World Cup trophy to raising the World Cup edition bottle of Don Julio 1942, making a product gesture feel deeply human.
My Role: Social Creative Director CW
Joaquin Salim: GCD
Miklas Manneke:CD
Agency: Anomaly NY & GALE
Launch Film ↴
FROM THERE, WE CREATED CONTENT THAT PLAYED ALL WORLD CUP LONG
AMAs WITH THESE ABSOLUTE LEGENDS
AND THE PORT OF CHAMPIONS 😎🏆
